GOOD ENOUGHIS A BAD EXCUSE.
The theme says AI is the new fire. That’s likely because the best way to build business is changing... Again.
However, being chosen still takes more than a working product.
Explore 4 categories of focused engagements for founders and accelerators.
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Build & Position Your Brand
A brand customers can recognize, understand, and choose.
Create the foundation, position, identity, or architecture your business needs.Startup Brand Foundation Kit
Develop the brand behind your business—not simply the product.
WHAT YOU RECEIVE
- Business, product, customer, and competitive-context review
- Foundational brand strategy and positioning
- Brand purpose, vision, mission, and promise as appropriate
- Brand personality, values, and guiding principles
- Primary value proposition and messaging
- Verbal and conceptual identity direction
- Concise brand strategy playbook and visual-identity direction
Startup Visual Identity Starter
A usable visual identity that can travel with your business.
WHAT YOU RECEIVE
- Brand and visual-requirements review
- One strategic creative direction and primary logo or wordmark concept
- One defined refinement round
- Core palette and typography system
- Primary and alternate approved lockups
- Pitch-cover and one digital brand application
- Basic usage guide and agreed final production-ready assets
Why Your Startup Is Different
Define a competitive position that holds up to scrutiny.
WHAT YOU RECEIVE
- Review of existing product and brand position
- Comparison with up to three relevant competitors or alternatives
- Customer value and differentiation assessment
- Identification of supportable competitive advantages
- Positioning and differentiation statement
- Supporting value propositions and messages
- Channel-application recommendations
Startup Name Viability Review
Find out whether the names you are considering make strategic and commercial sense.
WHAT YOU RECEIVE
- Preliminary commercial and category screen for up to three supplied names
- Review of identifiable competing or conflicting uses
- Strategic fit with the business and intended position
- Distinctiveness, clarity, memorability, and usability review
- Brand-structure implications
- Evaluation report with strongest viable recommendation
- Next-step requirements for formal legal and trademark clearance
Company vs. Product Brand Map
Give your company and its offerings a clear relationship.
WHAT YOU RECEIVE
- Review of the company and up to three offerings
- Audience and product relationship assessment
- Current/proposed naming hierarchy review
- Recommended brand architecture
- Company and product brand role definitions
- Brand relationship diagram
- Website and communications application guidance
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Communicate Your Value
Make the opportunity understandable—and worth paying attention to.
Clarify your product, pitch, website, or pricing communication.Explain Your Technology So Customers Understand It
Translate what you built into a reason people should care.
WHAT YOU RECEIVE
- Review of current product explanations and materials
- Identification of customer problems addressed
- Clear nontechnical product explanation
- Primary value proposition
- Three key customer benefits
- Messages for up to two priority audiences
- 30-second introduction and recommended homepage copy
Website & Product First-Impression Review
Find what visitors understand—and what gets in their way.
WHAT YOU RECEIVE
- Review of one landing page and up to three product or demo screens
- Clarity and positioning assessment
- Brand consistency, messaging, and initial UX review
- Product comprehension and primary calls-to-action evaluation
- Five prioritized improvements
- Revised primary webpage messaging
- Annotated presentation recommendations
Pricing & Packaging Value Story
Make the difference between your offerings easy to understand.
WHAT YOU RECEIVE
- Review of up to three packages, plans, or service tiers
- Customer value review by tier
- Assessment of package differentiation
- Relevant competitive value-presentation review
- Improved benefit and package descriptions
- Revised customer-facing value and pricing messages
- Recommended offer hierarchy and pricing-page language
Investor Pitch Story Upgrade
Strengthen the business argument behind the pitch.
WHAT YOU RECEIVE
- Review of an existing deck of up to 12 slides
- Business narrative, market proposition, and positioning assessment
- Customer problem and solution clarity review
- Recommended narrative structure and slide sequence
- Revised opening argument and core value proposition
- 60-second verbal pitch
- Up to three likely objections or evidence gaps to prepare for
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Find Customers & Build Traction
Turn a promising offer into a better-grounded route to market.
Identify buyers, prioritize outreach, or develop testable acquisition approaches.Find Your First Real Buyers
Know which buyers deserve your attention first.
WHAT YOU RECEIVE
- Review of up to three prospective buyer or customer groups
- Analysis of available needs, behavior, and buying signals
- User versus purchasing decision-maker distinction
- Assessment of segment attractiveness and accessibility
- Recommended first segment
- Buyer profile with motivations and objections
- Customer-discovery questions and outreach direction
First Customers: 30-Day Go-to-Market Plan
A focused plan for reaching the first customers who matter.
WHAT YOU RECEIVE
- Product, positioning, and customer-evidence review
- Priority initial buyer group
- Refined customer-facing value proposition
- Two recommended acquisition approaches
- Channel-specific primary marketing messages
- Weekly 30-day activity priorities
- Progress measures and learning objectives
Customer Acquisition Experiment Kit
Test two plausible paths to demand before committing more resources.
WHAT YOU RECEIVE
- Review of existing acquisition activity and data
- Assessment of audience and acquisition assumptions
- Two defined customer-acquisition experiments
- Audience, offer, message, and channel for each
- Message direction and sample outreach or campaign copy
- Measurement and decision criteria
- Execution and evaluation instructions
Community & Cultural Relevance Plan
Understand participation before asking people to participate.
WHAT YOU RECEIVE
- Review of intended audiences and relevant communities
- Cultural context and participation analysis
- Current community standing and credibility review
- Identification of possible cultural or reputational risks
- Two engagement or participation approaches
- Messaging and partnership direction
- 30-day community-engagement plan
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For Accelerators & Startup Programs
Strengthen the founders you are responsible for developing.
Structured learning and portfolio-level brand and marketing assessment.Brand & Marketing Fundamentals for Accelerator Cohorts
Practical brand and marketing instruction founders can use.
WHAT YOU RECEIVE
- Customized 90-minute workshop for up to 15 founders
- Instruction on positioning, brand, customers, and marketing fundamentals
- Company-specific guided exercises
- Founder workbook and reusable decision tools
- Initial brand position or value proposition activity
- Customer-priority and marketing decision exercise
- Facilitated discussion plus program-level learning summary
Startup Portfolio Brand & Marketing Readiness Clinic
See the brand and marketing gaps across a group of startups.
WHAT YOU RECEIVE
- Focused review of up to five startups
- Brand positioning and differentiation assessment per company
- Customer definition and value proposition review
- Marketing and go-to-market readiness review
- Priority strengths, gaps, and actions
- Concise findings for each startup
- Portfolio summary and facilitated leadership/cohort debrief