Performance data tells you what happened.
CONSTANTT is being built to show what performance alone cannot.
What we are building.
CONSTANTT is a brand-intelligence platform in development at Brandarchy’s Edge. Its first two indices examine different conditions of a brand that matter to your business and your bottom line.
Structural Brand Condition Index
SBCIExamines what revenue alone can't: whether your brand equity is weakening before your revenue makes it obvious.
Brand Cultural Standing Index
BCSIExamines your brand's relationship and cultural standing based on the quality and accumulated pattern of its participation.
These two indices remain independent by design. A brand can be stronger in one condition than the other, and that difference can be lost when unlike conditions are forced into a single score. The ultimate goal is for your company to score well in both.
Continue the conversation.
If something we discussed at Fast Company is worth continuing, send a note here. It will go directly to our founder, Gary J. Nix.
Follow CONSTANTT as it develops.
Get occasional updates when there is new research, methodology work, or published findings worth sharing.