Performance data tells you what happened.
CONSTANTT is being built to examine the brand conditions those results don’t show on their own.
What we are building.
CONSTANTT is a brand-intelligence platform in development at Brandarchy’s Edge. Its first two indices examine different conditions of a brand that matter to your business.
Structural Brand Condition Index
SBCIExamines the condition of the underlying brand system and how it affects commercial revenue.
Brand Cultural Standing Index
BCSIExamines where the brand stands culturally based on the quality and accumulated pattern of its participation.
The readings remain independent by design. A brand can be stronger in one condition than the other, and that difference can be lost when unlike conditions are forced into a single score.
Both indices prove to ring true and will continue to be calibrated and tested. Additional instruments may be added as the platform develops.
Continue the conversation.
If something we discussed at Fast Company is worth continuing, send a note here. It will go directly to our founder, Gary J. Nix.
Follow CONSTANTT as it develops.
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