RDI Reading · $1,495
What shape is a brand really in?
An RDI Reading delivers the answer on any single brand — yours, a competitor, or one you need to understand — as a finished report.
A full RDI Reading
on one brand.
The RDI Reading is the Revenue Density Index applied to one brand and delivered as a finished report. You get the brand's score, where it lands on the scale from strongest to most damaged, all twenty parts of the brand scored one by one with the reasoning behind each, what the brand is doing well, where the brand is losing value, and the patterns that explain why. Delivered as a PDF.
It is not a preview. It is not a sales call. It is the full read on a brand you choose — your own, a competitor, or a brand worth understanding — produced to be defensible enough to cite, circulate, and act on.
Structured. Specific.
Documented.
A 45-minute call to choose the brand
A working conversation where we discuss what you're trying to understand and decide together which brand the Reading should cover. If the brand you have in mind doesn’t have enough public information for a read that holds up, we agree on a direct competitor instead. Conducted by video, scheduled shortly after payment.The full RDI Reading
Delivered as a PDF within three to five business days of the call. You get the brand’s score, where it lands on the scale, all twenty parts of the brand scored with the reasoning for each, what the brand is doing well, where the brand is losing value, the patterns that explain the read, the closing summary, and the sources behind the work.Credit toward a full engagement
If you commission a full engagement on your own brand within six months of delivery, the $1,495 is applied as full credit toward the engagement fee. If you don’t, the Reading is yours to keep and use.Real work.
Credited forward.
The $1,495 is paid upfront and is non-refundable. It covers the call, the Reading, and the credit option — all three, together, as one purchase.
The Reading is a finished read, not an ongoing conversation. There are no revisions. The Reading stands on what it says, with the sources underneath. If you want a read on a different brand, that’s a separate Reading.
If you commission a full engagement on your own brand within six months of delivery, your $1,495 is applied as full credit. If you don't, the Reading still produces a documented read on a brand you’ve chosen, with a report you keep.
45-minute call to choose the brand. Full RDI Reading delivered as PDF within three to five business days. Credit applied toward a full engagement if you proceed within six months.
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