11 sneaker brands.
One category.
Which ones are capturing what they're worth?
Nike ranks #8. On Running ranks #1. The results don't match the conventional category narrative.
The Sneaker Brand Health Report scores 11 brands across 20 elements of brand condition — scored, compared, and evidenced. For 72 hours, the full report is available at launch pricing.
Built on 30+ years of brand strategy across Nike, Mastercard, Google, Tiffany & Co., Heineken, and the challengers that disrupted all of them.
The briefing.
Not what competitors are doing. Why certain brands consistently make stronger decisions.
Eleven Brand Summary Readings
A complete summary reading for each of the eleven brands in the category — what the score is, what produced it, and what the number means structurally.
Category-Wide Pattern Analysis
Where the eleven brands cluster, where they diverge, and what those patterns reveal about the structural condition of the category as a whole.
Category-Level Reading
A single integrated reading of the sneaker category — where structural ground is shifting, which positions are crowded, and where the gaps are.
Element-Level Evidence
The evidence behind each score — what was measured, what the record showed, and how the number was reached. Transparent throughout. Citable if you need it to be.
Analytical Implications for Brand Condition
For each brand: what the score says about the current state of the system — where capacity is being captured, where it isn't, and what that means for the decisions ahead.
Designed PDF Format
Delivered as a designed, citable PDF report. Built to be shared, presented, and referenced — not filed.
See the category picture before you commit.
The free preview includes the category-level findings, all eleven brands ranked, and one full brand summary — enough to evaluate the methodology and see what the report reveals.
- Executive Summary — the category finding and three patterns
- All 11 brands ranked with scores and band classifications
- The structural gap analysis — the two-cluster split explained
- Nike brand summary — the #8 ranking diagnosed
Get the Executive Snapshot
The category is mid-move.
This price isn't.
The report goes back to $2,495 when the clock runs out.